There are a lot of really terrible tengwar transliterations and Elvish translations on products on the internet. Though I’d note that this is the product-maker’s ignorance, not maliciousness on their part. Most people don’t have the time or desire to learn new languages and writing systems, and go ahead with products before even realizing that they need to.
Thus, this website, this project. My goal is to make the decades of scholarship on Tolkien’s languages and writing systems available to the public by providing translations and transliterations. The vast majority of these are available for free on the main website, RealElvish.net. But here, you can get custom, professional translations, and products with trustworthy translations and transliterations on them. Some of these products are produced by me, others are in collaboration with artisans and crafters.
Let’s get some better Elvish out there, shall we?